Business Storytelling CityEast College

Course Outline

Need to get your point across? Get staff on board with change? Foster collaboration? Increase sales? Strengthen employee engagement? Build customer loyalty? We’ll show you how to use storytelling to influence people and move them into action.
Use stories to tap into their imagination and interests and translate information into exciting concepts they can identify with.

Discover why organisations across a variety of industries have embraced storytelling, why it works and what it can do for you. Learn tried and trusted methods for crafting compelling stories that engage listeners and quickly shift people into action. Get the practical ins-and-outs of story sharing, best practices for telling stories, different media to use and how to keep stories fresh and alive. Delve into the nuts and bolts of the most popular stories in business, complete with how-to steps, templates and examples.

Ideal for..

Anyone needing to engage listeners and compel them into action.


• Ability to create a compelling story
• Ability to share your story

What to bring

• Notepad
• Pen

About your tutor

Keith Whelan runs his own grants, tenders and funding consultancy, providing high level assistance to businesses, local governments, state governments, not for profit organisations and private enterprises, in planning for, and accessing extra income streams. He has taught Grant Writing workshops across the country and presented workshops on Corporate Social Responsibility to several business in the Sydney metro area.

Please refer to The Grants Guy on Facebook and on Twitter
His website is

Other information

All courses need a minimum number of students to run. If your course does not have enough students it will be cancelled prior to commencement and you will be informed. For your convenience information about class cancellations or changes are made initially via email and SMS, please ensure your contact details are correct.


$70 Limited inc GST / $63
Business Storytelling

<p><div class="hidden-image-hero"><br/>{image name:“Business Story Telling”}<br/></div></p><p>Need to get your point across? Get staff on board with change? Foster collaboration? Increase sales?


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  • Course testimonials
    An accelerated summary. Clear and concise - much appreciated mentoring.
  • Course testimonials
    Interesting and engaging course. Lots to think about and use.