Course Outline

Use storytelling to influence people and move them into action.

Need to get your point across? Get staff on board with change? Foster collaboration? Increase Sales? Strengthen employee engagement? Build customer loyalty? Drive innovation and creativity? Capture best practices? Align people around a goal? This workshop empowers you to do this.

Learn how to harness the power of a good story to influence prospects, customers, colleagues, team members, sponsors and funders. Use stories to tap into their imagination and interest and translate facts and case studies into exciting concepts they can identify with.

  • Get started with business storytelling – discover why organizations across a variety of industries have embraced storytelling, why it works and what it can do for you.
  • Create compelling stories – use tried and trusted methods for crafting compelling stories that engage listeners and quickly shift people into action
  • Share your story – get the practical ins-and-outs of story sharing, best practices for telling stories, different media to use and how to keep stories fresh and alive
  • Bring your story into work – dig into the nuts and bolts of the most popular and requested applications of stories in business, complete with how-to-steps, templates and examples.

Topics include

  • Moving People to Action: Creating Compelling Stories
  • Tailoring Storytelling to Special Circumstances
  • Crafting and Polishing a Story
  • What to do about Data
  • Expanding & Contracting Your Story
  • Getting Comfortable Telling Stories
  • Moving Stories into Multiple Media
  • Incorporating Story in Your Organization

What to bring

  • Note pad and pen/pencil.

About your tutor

Keith Whelan works liaising with all sectors for the community both public and private sector, sourcing grants and funding. Keith has consulted with Local, State and Federal Government in Australia as well as a number of not for profit organisations, charities, sporting clubs, environmental groups, the university sector and businesses across the country.

Other information

All courses need a minimum number of students to run. If your course does not have enough students it will be cancelled prior to the commencement and you will be informed. For your convenience information about class cancellations or changes are made initially via email and SMS, please ensure these details are correct.


$70 Limited inc GST / $63
Business Storytelling

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  • Course testimonials
    An accelerated summary. Clear and concise - much appreciated mentoring.