Google Analytics for Beginners Course CityEast College

Course Outline

Want to know more about who your customers are, and how they behave? This introductory course will show you how to use Google Analytics to uncover actionable data and grow your business online.

We’ll teach you how to create an account, implement tracking code, and set up data filters. You’ll learn how to navigate the Google Analytics interface and reports, as well as set up dashboards and shortcuts. The course will also demonstrate how to analyse basic Audience, Acquisition and Behaviour reports, and set up goals and campaign tracking.

We’ll dissect all the reports found in your Google Analytics account. You’ll deep dive to understand each of the reports in detail and learn exactly how to use the information they contain to grow your business online.

Google Analytics for Beginners follows a step-by-step format – using screencasts of an actual live Google Analytics account, so you can follow along. There are no long-winded lectures or boring PowerPoint presentations. Each lesson is simple and to the point.

Ideal for

Anyone after an introduction to Google Analytics in order to grow a business online.


• Understanding of who your customers are including their demographics, interests and what type of devices they use
• Understanding of what your customers have looked at on your site and what they purchased
• Understanding of when your customer’s first visit was and when they came back
• Understanding of where your customers are from and what languages they speak
• Understanding of how your customers got to your website

Please bring

• Notepad
• Pen

About your tutor

Brian O’Grady is an experienced creative Digital Marketer who has worked across some of Australia’s biggest brands including Woolworths, Dan Murphys, Freedom Furniture, Accor Hotels and more to boost their search result visibility. He has a proven track record engaging the B2B and B2C consumer markets through effective digital acquisition, conversion and retention strategies.

With SEO & PPC experience on both client and agency side, Brian has recently left a well-known global digital agency where he worked for over 5 years to start up his own boutique digital agency (Flarecom Digital Marketing) focusing on businesses that cannot afford a full-time digital marketing manager but still need help with the day-to-day management of their online campaigns.

Brian has also been a guest speaker and presenter at a number of local marketing events as well as a speaker at Fashion Exposed 2018. He publishes his own online internet marketing magazine which is sent to over 1,200 monthly subscribers worldwide.

Other information

All courses need a minimum number of students to run. If your course does not have enough students it will be cancelled prior to commencement and you will be informed. For your convenience information about class cancellations or changes are made initially via email and SMS, please ensure your contact details are correct.

This course has no current classes. Please to be notified of vacancies and similar courses.

  • Course testimonials
    It was amazing to see how deep the analytics actually go and how to use key wording to boost a business. Thank you it was most informative.
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