Search Engine Marketing (SEM) Workshop CityEast College

Course Outline

You don’t get to page one on Google by accident! The Search Engine Marketing (SEM) Workshop is essential for any business searching for that competitive edge online. This workshop will cover the knowledge and skills needed to promote your website using Google Adwords, Google SEO, Google MyBusiness and Google Plus. You’ll learn the real reasons most websites do not make it to the first page of Google, and we’ll show you exactly how to get your website there in the most cost-effective way.

Ideal for

Anyone looking to optimise their online presence.

Outcomes

• Ability to optimise and create great ads that get results
• Ability to target your ads to the right customers
• Ability to improve the ranking of a web page
• Ability to increase and manage positive Google Reviews
• Ability to attract inbound links (back-links) from other websites
• Knowledge of online and offpage SEO tactics
• Awareness of black hat SEO tactics and common problems that negatively affect page ranking
• Access to free Google MyBusiness account
• Access to free Google Plus account
• Access to free support from Google

Please bring

• Notebook
• Pen

About your tutor

Luke Hayes is a dynamic trainer who is dedicated to helping business people achieve internet and website success through fun, interesting, practical and effective training programs. Luke holds an AMC in marketing. He is in the trenches daily, consulting for businesses and researching the most up-to-date resources; this ensures that his courses, solutions and materials are always relevant and cutting edge. As a professional educator, Luke has helped thousands of individuals and organizations to become internet savvy, improve productivity, develop and implement website strategies and increase profits.

Other information

All courses need a minimum number of students to run. For your convenience information about class cancellations or changes are made initially via email and SMS, please ensure your contact details are correct.

Classes

$175 Limited inc GST
Search Engine Marketing (SEM) Workshop

<p>You don’t get to page one on Google by accident! The Search Engine Marketing (SEM) Workshop is essential for any business searching for that competitive edge online. This workshop will cover the

...

Interested in courses like these? to be notified of vacancies and similar courses.