Course Outline

Learn how to add a business blogs to your website to build your business. Blogging in business is a marketing tactic that uses blogging to get your business more online visibility and builds trust with your target audience. A business blog is an important marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth. In this course you will learn the essential steps to designing an achievable blogging strategy that works for you and your business.

Ideal for

Anyone wanting to boost their online visibility and build relationships with their target audience.

Please bring

• Notepad
• Pen

About your tutor

Brian O’Grady is an experienced creative Digital Marketer who has worked across some of Australia’s biggest brands including Woolworths, Dan Murphys, Freedom Furniture, Accor Hotels and more to boost their search result visibility. He has a proven track record engaging the B2B and B2C consumer markets through effective digital acquisition, conversion and retention strategies.

With SEO & PPC experience on both client and agency side, Brian has recently left a well-known global digital agency where he worked for over 5 years to start up his own boutique digital agency (Flarecom Digital Marketing) focusing on businesses that cannot afford a full-time digital marketing manager but still need help with the day-to-day management of their online campaigns.

Brian has also been a guest speaker and presenter at a number of local marketing events as well as a speaker at Fashion Exposed 2018. He publishes his own online internet marketing magazine which is sent to over 1,200 monthly subscribers worldwide.

Other information

All courses need a minimum number of students to run. If your course does not have enough students it will be cancelled prior to commencement and you will be informed. For your convenience information about class cancellations or changes are made initially via email and SMS, please ensure your contact details are correct.