Course Outline



This workshop is the ideal, practical guide to Fundraising and Sponsorship for any sporting club, community organisation, not-for-profit or charity seeking to attain funding through Fundraising. Participants will have the opportunity to ask questions and have them answered by the facilitator. A discussion will also take place with regard to current developments in fundraising and sponsorship in Australia.

Topics include

Valuable knowledge on a range of Fundraising related topics:

  • The vital importance of the 80:20 rule
  • 7 steps essential to successful fundraising
  • To make an effective case for support
  • Major gift prospect ranking
  • To use prospect cultivation plans
  • Develop lasting relationships.


Identification of appropriate sponsors

  • Learn how to develop a sponsorship proposal
  • How to pitch successfully
  • How to negotiate a mutually beneficial agreement
  • How to leverage publicity to maximise benefits for sponsor


About your tutor...

Keith Whelan works liaising with all sectors for the community both public and private sector, sourcing grants and funding. Keith has consulted with Local, State and Federal Government in Australia as well as a number of not for profit organisations, charities, sporting clubs, environmental groups, the university sector and businesses across the country.

Other information

All courses need a minimum number of students to run. If your course does not have enough students it will be cancelled prior to the commencement and you will be informed. For your convenience information about class cancellations or changes are made initially via email and SMS, please ensure these details are correct.

This course has no current classes. Please to be notified of vacancies and similar courses.