Course Outline

Learn how to craft and deliver your elevator pitch. Imagine that you step into an empty elevator on the ground floor of a tall building and press the button for the top floor. Just before the doors close, in walks a stranger. It is the one person with the ability to get your special project off the ground, or get you an interview to your dream job. You have their undivided attention and less than 60 seconds to introduce yourself and/or pitch your big idea. Are you ready?
One of the most important tools a business person, entrepreneur or job seeker can possess is a well-crafted elevator pitch. Quality interactions with people of influence are very rare, often unexpected and usually brief. There’s no time to waffle or wing-it. You must be prepared, confident and able to deliver the pitch with professionalism. Broad optimistic statements sound positive but they don’t provide the clarity, enticing hook and succinct vision needed to capture the attention and interest of a prospective backer. Even worse, a poorly prepared pitch can make you appear unprofessional, needy or entitled.

This interactive course will focus on the illustrating the three crucial elements needed to deliver a captivating elevator pitch. It will involve a plenary interactive presentation with minimal note-taking. We will discuss the construction of your pitch, look at examples of good and bad pitches and finish each session by practicing pitches and receiving feedback.

Participants should arrive having chosen at least one clear idea, goal or project to use as the basis for your crafting your pitch.


Ideal for

Anyone interested in forming a captivating elevator pitch.


What You Need

• To read our online course delivery information
• Pen & notepad
• A computer/laptop with a working webcam and microphone.
• A clear idea, goal or project to use as a basis for crafting your pitch

About your tutor

Intuitive, authentic and humorous, John Knowles engages students with passion and humility, leveraging over 25 years of communication expertise in his work as a professional actor, storyteller, improviser, coach and trainer.
John has been performing comedy, writing and coaching overseas business leaders in storytelling with authenticity and humour for many years. Working via platforms such as Zoom, he uses storytelling, improvisation exercises and presentation tips to bring out the best in people.

Trained in coaching/mentoring with Corporate Coach U. John Knowles has successfully impacted over two dozen Fortune 500 companies with his training and communication programs. John is a 2020 winner of The Moth storytelling competition in Sydney. He is heard regularly on ABC Radio hosting his storytelling game show ‘I Can Top That!’. John studied at improvised comedy at The Second City in Toronto, went to Ryerson Acting School, and represented Australia in the World Theatresports Championships. He co-developed the ‘Impro Crash Course’ for storytellers and stand-up comedians taught at The Sydney Comedy Store.

John’s courses include: ‘Storytelling: Tell Your Story with Impact’, ‘Mastering Your Elevator Pitch’, ‘Present Well In Online Meetings’ and ‘Mastering Small Talk’.

Other information

This course is held on the Zoom videoconferencing platform. Please to read our online course delivery information to get the most out of your sessions.

All courses need a minimum number of students to run. If your course does not have enough students it will be cancelled prior to the commencement and you will be informed. For your convenience information about class cancellations or changes are made initially via email and SMS, please ensure these details are correct.

This course has no current classes. Please to be notified of vacancies and similar courses.