Facebook for Business CityEast College

Course Outline

Facebook is the most visited website on the Internet and by far the most popular of all social media platforms so it provides an excellent opportunity to grow your business. Learn how to use Facebook effectively to sell your products or your services and promote your business. This course will teach you how to start, develop and build a Facebook business page providing you with the skills to use Facebook as an effective marketing tool, how to post content to your page, what to post and when, visual design for your Facebook page branding and how to promote your business to increase the profit of your business.

PLANNED LEARNING OUTCOMES ...


By the end of this course you’ll know how to:
• Understand what is a Facebook business page and the key elements for success
• Set up a professional Facebook business page like a professional
• Register a free, unique, professional Facebook web address
• Optimise your business page with business information for maximum impact
• Understand what is the “like” button and why it’s critically important for leads
• Increase your Facebook FANs (the number of LIKEs) with proven techniques
• Increase your Facebook check-ins
• Stay on the right side of Facebook rules.
• Work out who are your customers and where do they live online? If at all.
• Use Facebook to help with your websites SEO to get a page 1 listing on Google
• Automatically add blog posts to your Facebook page
• Foster and encourage healthy two-way debate
•Control Facebook privacy and contact settings to meet your business needs
• Get cut through in the target customers news feed so your posts are seen
• What not to post on your Facebook business page
• Use Facebook’s targeted advertising platform to reach your target customers
• Setup a Facebook advertising campaign
• How to Boost a Facebook post for maximum exposure
• Track click-throughs and leads from any Facebook advertising

Classes

$150 Limited GST free / $135
Facebook for Business

<p>Facebook is the most visited website on the Internet and by far the most popular of all social media platforms so it provides an excellent opportunity to grow your business. Learn how to use

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