Course Outline

Do you need to create content that sells? In this course, you’ll learn exactly what it takes to plan and execute a content marketing strategy that drives your business forward. By the end of the course, you’ll have all the tools you need to successfully market your products and services in the digital age.

You’ll learn how to create and distribute quality content that attracts people to your products and services. You’ll also discover how to measure the effectiveness of content strategies to deliver the best return on your investment. If you’re tired of creating ineffective content, then come along and learn the proven strategies of content marketing in order to generate more leads and sales for your business or website.

To enhance your experience, our Online Content Marketing classes are limited to ten participants using Zoom.

Ideal for

Anyone wanting to develop content marketing strategies to bring in more leads and sales. Established content marketers will not benefit from this course as it is designed for beginners.


• Increased sales, traffic, and brand recognition using the power of digital content
• Ability to grow a business from scratch or build upon your existing strategy
• Awareness of the buying journey and how your content can inspire people to take action
• Ability to optimise your website for content marketing and drive profitable user action
• A system for consistently generating new content ideas
• Understanding the importance of effective writing and how to become a better writer
• Awareness of the most effective types of content
• Ability to generate an endless stream of valuable content by repurposing what you’ve already created
• Ability to optimise your site for search engines to drive a consistent stream of free traffic
• Ability to promote your content and drive traffic from a wide variety of sources
• Ability to collect and analyse data to measure your results and optimize future campaigns

What You Need

• To read our online course delivery information
• Notepad
• Pen

About your tutor

Brian O’Grady is an experienced creative Digital Marketer who has worked across some of Australia’s biggest brands including Woolworths, Dan Murphys, Freedom Furniture, Accor Hotels and more to boost their search result visibility. He has a proven track record engaging the B2B and B2C consumer markets through effective digital acquisition, conversion and retention strategies.

With SEO & PPC experience on both client and agency side, Brian has recently left a well-known global digital agency where he worked for over 5 years to start up his own boutique digital agency (Flarecom Digital Marketing) focusing on businesses that cannot afford a full-time digital marketing manager but still need help with the day-to-day management of their online campaigns.

Brian has also been a guest speaker and presenter at a number of local marketing events as well as a speaker at Fashion Exposed 2018. He publishes his own online internet marketing magazine which is sent to over 1,200 monthly subscribers worldwide.

Other information

This course is held on the Zoom videoconferencing platform. Please to read our online course delivery information to get the most out of your sessions.

All courses need a minimum number of students to run. If your course does not have enough students it will be cancelled prior to commencement and you will be informed. For your convenience information about class cancellations or changes are made initially via email and SMS, please ensure your contact details are correct.

This course has no current classes. Please to be notified of vacancies and similar courses.

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